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OVERVIEW
TARGET MARKET
Text Express has application anywhere a company wishes to communicate quickly to employees and/or customers on their cell phones. Specifically, this includes any company with people in the field, whether they are in sales or any form of service. In addition, it is an effective tool to recruit participants and implement customer loyalty programs.
WHERE THE MARKET IS GOING
The growth of the SMS market rides on the continuing growth of the cell market. Data from Wireless World Forums USA Mobile Market 2006 statistical handbook reveals US Operator revenues will grow by another $20 billion in 2007. Three main trends drive revenue growth: A 44% rise in the number of senior (50- 60 years) mobile owners by 2007 to 23.29 million; A 28.2% rise in the number of teenage (10-15 years) mobile owners by 2007 to 13.36 million; A 68% increase in data revenues to $17.5 billion by 2007 stimulated by rising SMS usage.
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